The Effects Of Alcohol Consumption On Gender And Mate...

Beauty is in the eye of the beholder. But does perception of beauty change when and individual consumes alcohol? This age old question has been studies over the past decades to understand the consequences of alcohol consumption, gender and mate selection. In their research, Abbeele et al. aimed to explore the relationship of alcohol consumption and rating of attractiveness. The participants consisted of heterosexual social alcohol consumers that conducted an attractiveness-rating task. It was discovered that individuals that consumed low doses of alcohol were perceived as more attractive than sober individuals. It was also suggested that increased skin redness and decreased skin lightness was correlated with greater attractiveness in low†¦show more content†¦This study consisted of eighty undergraduate students who volunteered to be a part of the study. It was discovered that significant alcohol consumption resulted in increased ratings of attractiveness of opposite-sex faces. Chen et al. aimed to study the beer goggle effect, that attractiveness level of individual’s increases as consumption of alcohol increases. Chen et al. discovery consisted with Jones et al. and it was shown that after participants consumed alcohol they rated individuals faces as more attractive. It was also pointed out that initial attractiveness was important and future increase in attractiveness depended on the initial attractiveness. This study also showed that alcohol also increases the perceived attractiveness of other stimuli such as landscapes, and it is not just limited to faces. Jones et al. conducted a study in the United Kingdom to measure the effect of alcohol consumption and attractiveness. This study consisted of eighty undergraduate students who volunteered to be a part of the study. It was discovered that significant alcohol consumption resulted in increased ratings of attractiveness of opposite-sex faces. The age old question of does higher alcohol intake affect perceived attractiveness in the opposite sex was studied by Parker et al. It was found that increased alcohol consumption resulted in participants rating of attractiveness. It was also found that in male’s participants rating of